I wrote in my KRucial Reggae Blog Profile that I’ve been promoting Reggae for many years, and it’s finally time to step into the Blogosphere. I have an opinion, and this is a new way to share it and get feedback. I used to mail out postcards, call people personally (and I still do – those that I know like that). Then there was my website: http://www.Reggae4i.com, followed by my ongoing mainstay: content-rich Newsletters with regional, global, and niche industry focus. I’ve done MySpace and Twitter (still figuring out), and last but not least Facebook (which is my favorite Social Networking medium right now). Now to learn the joys of Blogging.
What’s my point? Twofold: as always, I’m trying to promote projects & artists I’m working with, and I’m always looking for new ways expand my contact network in search of more synergistic collaborations.
ALSO, I want to use this as an editorial outlet, evolving from monologue to dialog with people who actually care. What do they care about? Reggae Music, what it really stands for: One Love, Spirit, Rastafari, life affirming, and soul searching.
I just spoke to someone who said (at least some) booking agents are hungry for new talent, as the old guard is retiring (note the recent deaths of giants Sugar Minott and Mikey Dread). Who this new guard is and what they’ll do with the mantle is very key. It seems nowadays that a lot of the original energy has been lost or transmuted: I heard Damien Marley got no applause recently (in Jamaica), but now that he’s showed up with a Hip Hop artist (Nas), things are different…Jamaicans want to hear American music, and Americans want to hear Jamaican music. I call it colonial nostalgism: where the grass is always greener at “the source.” But guess what: once grass is growing, it’s growing, and if it’s green it’s green, and if it has roots, it has roots (wherever they are).